Here are the
sample deliverables:
Funnel breakdown
01
funnel map
The whole system on one page
Funnel breakdown
Your content to booked call: every page, email sequence and branch, on the organic route.
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The funnel
02
b&h academy · watch
01 · Landing page
VSL landing page
“From
9-5s
we hated to £20,000 a month”: the VSL as Step 1, the 6-question application on the page as Step 2, then booking within 2 working days.
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b&h academy · booked
02 · Thank you
Thank-you page
“Your call might get cancelled”: the confirm-your-call video, the Academy walkthrough, six objection clips, nine real student results and their wins.
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VSL script
01
vsl script · 8 beats
8 parts · 10 minutes
VSL script
The 10-minute VSL for your Instagram and YouTube audience, both of you to camera: furlough and the £1,000 first month, the student wins, the First Keys Method and five doubts answered.
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Email sequences
03
sequence · 6 emails
01 · Watched, didn’t apply
Opted-in sequence
Six long emails that walk an opt-in back to the application: the deposit trap, the £1,000 first month, the numbers on one flat.
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sequence · 4 emails
02 · Applied, no call
Applied, not booked
Four emails that get an applicant to pick a time.
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sequence · 14 emails
03 · Booked to call
Pre-call
Fourteen long emails over the 72 hours before the call: your story, the numbers, the method, the student stories and every big doubt answered.
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Real results, real systems
case study · 01
01 · Leo · Coaching, sold on a webinar
$119,760 in 72 hours
Cash collected from one webinar on $1.6k of ad spend. He now does about 5× his old numbers.
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case study · 02
02 · Alex & Johnson · Honest Brands
~$139,000 cash in 7 days
$175k+ revenue from one webinar at ~6× ROAS, about 90% cold traffic.
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case study · 03
03 · Phil · Amazon coaching
~$190,000 in one month
All cold traffic at around 4× ROAS, after three agencies left him ~$50k down.
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Results
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